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Earned Influence is the go-to podcast for entrepreneurs, thought leaders, and brands who want to break through the noise and get the media attention they deserve—without paying for ads or expensive PR retainers. 🚀 Each episode dives into: ✔ How AI is transforming PR & media outreach ✔ Insider strategies for getting featured in top publications ✔ The secrets of thought leadership & personal branding ✔ Tactical PR & media hacks that actually work ✔ How to turn earned media into long-term authority & influence 🎙 Hosted by MediaCoverage.ai, a PR & marketing firm who’s helped startups, influencers, and brands land major media coverage, this podcast is your playbook for getting seen, heard, and trusted in today’s digital world. 📢 New episodes drop weekly—because true influence isn’t bought. It’s earned. 🔥 Subscribe now and start building your credibility with Earned Influence.
Episodes
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
🎙️ The Power of Earned Media: Why It Matters & How to Get It
In this deep dive, we’re tackling one of the hottest topics in marketing—earned media. But we’re not just covering the basics. We explore why earned media matters, how it builds trust and credibility, and why it's more powerful than ads or influencer marketing.
🔥 What You’ll Learn:
✅ The psychology behind earned media and why it’s more trusted than branded content
âś… How companies like Darktrace and Zoom leveraged media coverage for massive business impact
✅ The Four C’s Framework for crafting an irresistible media pitch
âś… How earned media affects SEO, LinkedIn algorithms, and thought leadership
âś… Real-life examples of individuals boosting their careers through media exposure
We also break down how journalists think, what they look for in a story, and how you can get featured in top publications like Forbes, CNN, and Business Insider—even if you’re starting from scratch.
📢 Stay tuned for Part 2, where we get tactical and reveal step-by-step strategies for securing earned media!
#EarnedMedia #PublicRelations #Marketing #BrandBuilding #MediaCoverage
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